Brand strategy, founder decisions, and the conversations most agencies avoid.

Pour something. Stay a while.

Old shoot and still obsessed. This was a product shoot for @papierdollfactory , one of my favorite clients then and now.

The styling holds up and so does the client crush.

Model: @iamkassianbriana
MUA: @nurse_slay_mua

Second Helpings is live.

It's the blog for founders past the DIY phase. The ones running a real business who are done with surface-level advice and ready for the conversation that actually moves your work forward.

Two posts up to start:
The DIY Tax

First meme I’ve ever made and feels fitting given the last several months.

Sharing all this has resulted in the most DMs Ive ever gotten. We’re all going through it and sick of it. When I tell you to learn from my mistakes, and not put

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