Present Tense | Brand + Web Intensive
Services
Brand Intensive
Web Intensive
Ben Smith is an integrative wellness and trauma-trained performance coach, certified breathwork practitioner, and decade-long military veteran who built his business, Present Tense, around a simple but radical idea: peace is the new power, and presence is the new flex.
He spent nearly twenty years learning what it takes to move through stuckness and disconnection, work rooted in somatic experiencing, polyvagal theory, and nervous system regulation, before turning that same process into a coaching practice for people ready to do the same. His work is about self-mastery and leadership that doesn't need to shout to be heard.
How we stepped in
Ben was ready for a full reset: a brand that actually sounded like him and a website that could carry it.
We booked five days total, one for the brand identity, four for the website build. No months-long back and forth, no five-figure invoice for a logo and a template. Just senior-level creative direction, delivered fast, for what it should actually cost.
Given the work Ben does with clients, calm nervous systems, quiet confidence, presence over performance, the brand had to embody that same energy rather than just describe it. The result is clean, direct, and emotionally resonant, exactly like his coaching. Typography, color, and messaging all built around the same idea running through Present Tense: quiet force, bold without yelling. Ben put it best himself:
“One of the easiest processes and sick-est outcomes of any website I've been involved in, to date.”
Brand strategy in partnership with Eight6Media.
